Challenge
Limited visibility into customer performance and purchase behaviour led to declining repeat purchase rates.

Lack of actionable insight made it difficult to identify key drivers of loyalty and re-engagement.

Developed a comprehensive reporting and analytics framework providing a full view of customer lifecycle behaviour.

Identified segments with the highest repurchase potential and opportunities to strengthen loyalty.

Delivered actionable recommendations to optimise frequency, retention, and campaign targeting.

Results

• Established a single source of truth for customer performance
• Clear visibility into repurchase drivers and growth opportunities
• Strategic roadmap implemented to improve customer lifetime value

Working across brands, our agile team can support adjacent projects whether, creative, build and or deployment.