BMW
Challenge
BMW required a comprehensive end-to-end lifecycle for prospective customers - from initial enquiry through to test drive and personalised product experiences.
The goal was to deliver a seamless, data-driven journey that reflected each customer’s individual interests and vehicle preferences.
Approach
Implemented encrypted URLs to protect customer data while enabling secure enrichment of relational information.
Used this insight to power one-to-one personalised experiences across each stage of the customer journey, driving stronger engagement & conversion intent.
Refined creative designs to optimise real estate across devices, ensuring a premium & consistent brand experience.