Heals
Challenge
Fragmented teams and duplicated campaign builds across regions were slowing digital delivery.
There was limited centralised creative or data governance, leading to inconsistent brand execution and inefficiencies in production.
As a result, time-to-market for digital activations was significantly delayed.
Approach
Established a unified design system and centralised platform to enable rapid content deployment.
Introduced modular email and campaign frameworks to streamline localisation and reuse across regions.
Built global asset libraries and automation tools to support agile delivery and governance at scale.
Results
- 50% reduction in creative production time
- Scalable templates reused across 100+ markets
- Agile team model enabling faster localisation and delivery consistency