Challenge
Campaigns were fragmented and lacked a unified customer experience strategy. The CDP and behavioural data were underutilised, resulting in low engagement and limited repeat customer activity.

Results

• 67% open rate across targeted automated campaigns
• 15% reactivation rate for dormant users
• 8% increase in qualified traffic

Expert knowledge of our tool allows us to develop programs that deliver personalised recommendations. These deliver visable uplift in conversion and ability to hyper-personalised campaigns.

We mapped journey-led use cases and implemented automated lifecycle flows to create a more cohesive customer experience. Our team built targeted customer reactivation, product review, upsell, and loyalty journeys - each designed to drive engagement and repeat purchase behaviour. Leveraging CDP insights, we personalised content across email, SMS, and on-site channels to ensure consistent, data-driven customer interactions.