MINI
Chalenge
MINI wanted to showcase its full range of vehicles within mobile email campaigns - but limited screen space made it difficult to feature multiple models without compromising on design, usability, or brand impact. Traditional layouts forced a “scroll-heavy” experience, reducing engagement and overall visibility of the range.
Approach
To overcome these limitations, we introduced kinetic design to create interactive drop-down modules within the email. This smart design solution allowed users to explore different MINI models directly within a compact mobile view, maximising real estate and ensuring each car received prominent exposure. The result was a sleek, on-brand, and highly functional user experience optimised for mobile audiences.
Results
- +27% increase in mobile engagement rates
- Higher model-level visibility and interaction across the full vehicle range
- Improved click-to-site performance from mobile users
- Strong positive feedback from MINI’s CRM and brand teams for innovation and on-brand execution
We used Kinetic design to make the Mini models drop-down on mobile to maximise the mobile real estate while ensuring the range of cars received the maximum exposure.