The Entertainer
Challenge
Older audiences were dropping off at key conversion stages. Mobile UX lacked clarity and familiarity payment flow had a high friction rate.
Sapien Interactive offers a full agency offering to Entertainer delivering all of their campaign and automated Lifecycle program updates.
Approach
Rebuilt email and SMS ecosystems to simplify and align core customer journeys.
Optimised checkout and payment flows using behavioural insights from past testing.
Delivered a cleaner, more intuitive experience designed to increase confidence and conversion.
Results
- 34% increase in clicks vs old template
- 50% increase in purchases vs old template