Whistles
Challenge
Following the GDPR compliance period, Whistles lost a significant proportion of their subscriber base.
The brand needed to rapidly rebuild reach while re-energising disengaged audiences through relevant, brand-aligned communications.
Approach
Developed a targeted subscriber growth strategy leveraging on-brand acquisition campaigns and data capture optimisation.
Enhanced re-engagement through strategic storytelling, seasonal content, and lifestyle-driven email series.
Implemented ongoing performance monitoring to refine creative, cadence, and conversion triggers.
Results
- Rapid subscriber base recovery post-GDPR
- Noticeable uplift in open and click-through rates from re-engaged audiences
- Strengthened loyalty through consistent, high-value communications
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